ENTREPRENEURIAL ORIENTATION AND SUSTAINABLE MARKET EXPANSION OF MSMEs IN NORTHWEST, NIGERIA
Published 2024-03-23
Keywords
- Entrepreneurial,
- Proactiveness,
- Competitiveness,
- Market expansion,
- Sustainable market
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Copyright (c) 2024 West African Journal of Interdisciplinary Research
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Abstract
The objective of the study is to examine the relationship that exists between Entrepreneurial Proactiveness and sustainable market expansion of MSMEs in North-West Nigeria, a survey research design was used for the study, a total of 6,458 MSMEs were captured in the research, the sample size was determined using Taro Yamane formula (1.967.) Hypothesis was tested. The study concluded that Entrepreneurial Proactiveness is one of the most significant constructs that help MSMEs to achieve Sustainable Market expansion in the North-West Nigeria. The finding of the study shows that significant positive relationship between Entrepreneurial Proactiveness and MSMEs Sustainable Market expansion is apparent. Therefore, the study recommended that MSMEs should be Strongly Proactive and business conscious in order to explore novel business opportunities so as to be ahead of the Competitors, The Managers are advise to proactively work toward addressing market expansion.