CREATIVITY AND ENTREPRENEURIAL DEVELOPMENT

Abstract

Creativity has increasingly become an important means for value creation. It is a vital commodity to countries, businesses and individuals in the 21st century. Although several studies have been done in this area, none of such studies have focused on the creativity proxies of originality and artistic expression as such, this study is designed to examine the relationship between creativity through its proxy of originality and artistic expression and entrepreneurial development in Nigeria. Using a survey research design, a sample of 361 small scale enterprise owners from a population of 3751 were examined through a random sampling technique. Pearson Product Moment Correlation was used to analyze the Data. Findings revealed that there is a positive relationship between originality (r = 0.719, p = 0.002), artistic expression (r = 0.769, p = 0.000) and entrepreneurial development. It was concluded that creativity has a positive relationship with entrepreneurial development as creativity is an important driving force that affects the growth of enterprises in many ways. It was recommended that business owners should inject originality into their business because when something is new, it will be unlike anything else and in so doing will add far more value to the business world.