Vol. 1 No. 2 (2023)
Articles

GREEN ENTREPRENEURSHIP AND PRO ENVIRONMENTAL BEHAVIOUR AMONG SMES IN NIGERIA

Nnabugwu, Obiageli Chinwe
Department of Business Administration, Faculty of Management Sciences, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus
Odieli, Joyce Ifeyinwa
Department of Business Administration, Faculty of Management Sciences, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus

Published 2023-10-07

Keywords

  • Green Entrepreneurial Initiatives,
  • Green Entrepreneurial Innovation,
  • Green Entrepreneurial Marketing,
  • Pro Environmental Behaviour

How to Cite

Nnabugwu, Obiageli Chinwe, & Odieli, Joyce Ifeyinwa. (2023). GREEN ENTREPRENEURSHIP AND PRO ENVIRONMENTAL BEHAVIOUR AMONG SMES IN NIGERIA. Open Access Journal of Business and Entrepreneurship , 1(2), 49-63. https://www.openjournals.ijaar.org/index.php/oajbe/article/view/271

How to Cite

Nnabugwu, Obiageli Chinwe, & Odieli, Joyce Ifeyinwa. (2023). GREEN ENTREPRENEURSHIP AND PRO ENVIRONMENTAL BEHAVIOUR AMONG SMES IN NIGERIA. Open Access Journal of Business and Entrepreneurship , 1(2), 49-63. https://www.openjournals.ijaar.org/index.php/oajbe/article/view/271

Abstract

This study examined the effect of green entrepreneurial on pro environmental behaviour among SMEs in Anambra State, Nigeria. The specific objectives are to determine the effect of green entrepreneurial initiatives, green entrepreneurial innovation, and green entrepreneurial marketing; on pro environmental behaviour among small and medium enterprises in Anambra State Nigeria. The study adopted a survey research approach, using questionnaire administration for data generation from a sample of 327 SMEs in Anambra State, Nigeria. The data were analyzed using descriptive and inferential statistics. The t-test and p-values from multiple regression analysis (statistical package for social science, version 25.0) was used for test of hypothesis. Findings showed that green entrepreneurial initiatives have a significant effect on pro environmental behaviour among SMEs; green entrepreneurial innovation has a significant effect on pro environmental behaviour among SMEs and green entrepreneurial marketing has a significant effect pro environmental behaviour among SMEs in Anambra State, Nigeria. The study concluded that green entrepreneurial practices (green entrepreneurial initiatives, green entrepreneurial innovation, and green entrepreneurial marketing) have a significant effect on pro environmental behaviour among SMEs. The study recommended,  amongst others, that management of small and medium enterprises should continuously attend to green entrepreneurial initiatives as an enabler, as it will enhance their business understanding towards delivering innovative products that are eco-friendly through natural resources related activities and keep the firm in a better pro environmental behaviour position.

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