Competitive Strategies and Performance in Anambra State

Abstract

This study examined the competitive strategies on the performance in Anambra state. Specifically, study ascertained; the effect of blue ocean strategy on efficiency of hospitality industries in Anambra State and the effect of combination (hybrid) strategy on efficiency of hospitality industries in Anambra State. The available information from the hospitality association of Anambra state chapter is 213 hotels of this category. The data was analyzed using descriptive statistics such as mean, standard deviation and percentages. Inferential statistics such as regression analysis were also used. This research ascertained the effect of competitive strategy on performance of hospitality industries in Anambra State. The data generated were subjected to statistical analysis and found that Blue ocean strategy has significant positive effect on Blue ocean strategy. The strategy is not about operational effectiveness trying to be better, faster, or cheaper than a competitor. Based on the findings, the study recommended that management should also see to it as a matter of urgency to innovatively deliver cutting edge services that outstands their competitors hence encourage acquisition of more customers.