Ezema-Kalu, Nnaemeka Bennett. “ENTERTAINMENT MARKETING STRATEGIES: A PANACEA TO CUSTOMER SATISFACTION IN THE ALCOHOLIC BITTERS INDUSTRY IN NIGERIA”. Research Journal of Management Practice 3, no. 8 (August 7, 2023): 32–43. Accessed October 14, 2024. https://www.openjournals.ijaar.org/index.php/rjmp/article/view/111.