Vol. 1 No. 1 (2023)
Articles

ISSUES AFFECTING BROADCASTING CONTENT PRODUCTION: AN EVALUATION OF 'BIG BROTHER NAIJA 'REALITY SHOW

Urechukwu, Nalong Maina
Department of Mass Communication, Post Graduate Studies, Gregory University Uturu
Bio
Prof. Uwaoma Uche
Department of Mass Communication, Gregory University Uturu
Bio
Nkwam-Uwaoma, Adeline, PhD
Department of Mass Communication, Imo State University Owerri
Bio

Published 2023-06-30

How to Cite

Urechukwu, Nalong Maina, Prof. Uwaoma Uche, & Nkwam-Uwaoma, Adeline, PhD. (2023). ISSUES AFFECTING BROADCASTING CONTENT PRODUCTION: AN EVALUATION OF ’BIG BROTHER NAIJA ’REALITY SHOW. Open Access Journal of Social Sciences Research, 1(1), 1-10. https://www.openjournals.ijaar.org/index.php/oajssr/article/view/12

How to Cite

Urechukwu, Nalong Maina, Prof. Uwaoma Uche, & Nkwam-Uwaoma, Adeline, PhD. (2023). ISSUES AFFECTING BROADCASTING CONTENT PRODUCTION: AN EVALUATION OF ’BIG BROTHER NAIJA ’REALITY SHOW. Open Access Journal of Social Sciences Research, 1(1), 1-10. https://www.openjournals.ijaar.org/index.php/oajssr/article/view/12

Abstract

This seminar investigates the challenges of fostering national interest side-by-side the need to promote the constitutionally-guaranteed press freedom, using a popular Nigerian reality TV show, Big Brother Naija as reference point. The media’s basic functions include surveillance of the environment, correlation of the components of the society in relation to the environment and transmission of social heritage. The surveillance function alludes to the propensity of the media to scout for news and tell people what is happening around the world. Correlation refers to the ability of the media to shape and influence their audience; while the transmission function refers to the role the media plays in the transference of experience, culture and tradition. The BBN has been very controversial from inception several years ago. Among others, it was widely accused of having more of negative impact on the society.

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