ENTREPRENEURIAL ORIENTATION AND MARKET PERFORMANCE OF MSMEs IN KADUNA STATE, NIGERIA

Abstract

Entrepreneurial Orientation and Market Performance has attracted increasing attention in recent growth and Development. MSMEs Performance Contributes to employment creation but it is also increasingly recognized to enhance the diversity of entrepreneurship in any economic system. Entrepreneurial Orientation Creates new jobs for MSMEs and others by being different, also provides society with difficult solution Management, Organisation and business problem as well as to the Utilization of entrepreneurial opportunities in this way Creativity and talents of MSMEs should be developed for the self -realization and society benefit. The objective of the study is to examine the extent of relationship existing between Entrepreneurial Proactiveness and Market Performance of MSMEs in Kaduna state. Survey Research design was used for the study, Sampling Technique was krejcie and Morgan (1970). The study revealed that there is positive significant relationship between Entrepreneurial Proactiveness and Market Profitability of MSME. The study concluded that   proactiveness is one of most constructs within entrepreneurial orientation that ensures achievement of business level of market profitability in competitive business arena. Therefore, the findings show that significant positive relation between proactiveness and MSME Market profitability is apparent.