Horsfall Harcourt, « Perceived Brand Quality and Marketing Effectiveness of Quoted Fast Moving Consumer Goods (FMCG) Companies in Rivers State », IJAAR, vol. 10, nᵒ 5, p. 1–11, mai 2024, Consulté le: nov. 06, 2026. Disponible sur: https://www.openjournals.ijaar.org/index.php/ijaar/article/view/540