Horsfall Harcourt (2024) « Perceived Brand Quality and Marketing Effectiveness of Quoted Fast Moving Consumer Goods (FMCG) Companies in Rivers State », International Journal of Advanced Academic Research, 10(5), p. 1–11. Disponible sur: https://www.openjournals.ijaar.org/index.php/ijaar/article/view/540 (Consulté le: 6 novembre 2026).