Aminu, Fatima Salisu, and Raghu Yadaganti. “The Effect of Customer-Based Brand Equity on Customer Retention in Kano’s Fashion Industry”. International Journal of Advanced Academic Research 12, no. 9 (September 6, 2026): 57–68. Accessed October 9, 2026. https://www.openjournals.ijaar.org/index.php/ijaar/article/view/2273.