Vol. 9 No. 11 (2023)
Articles

MEDIA PREFERENCES AND LEARNING OUTCOMES AMONG STUDENTS OF KANO STATE POLYTECHNIC

Abubakar Tijjani Ibrahim
Department of Mass Communication, School of General, Kano State Polytechnic. atibrahim2020@gmail.com

Published 2023-11-18

Keywords

  • Media Preferences,
  • Learning Processes,
  • Higher Education,
  • Uses and Gratifications Theory,
  • Academic Performance,
  • Information-seeking Behaviours
  • ...More
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How to Cite

Abubakar Tijjani Ibrahim. (2023). MEDIA PREFERENCES AND LEARNING OUTCOMES AMONG STUDENTS OF KANO STATE POLYTECHNIC. International Journal of Advanced Academic Research, 9(11), 139-166. https://www.openjournals.ijaar.org/index.php/ijaar/article/view/270

How to Cite

Abubakar Tijjani Ibrahim. (2023). MEDIA PREFERENCES AND LEARNING OUTCOMES AMONG STUDENTS OF KANO STATE POLYTECHNIC. International Journal of Advanced Academic Research, 9(11), 139-166. https://www.openjournals.ijaar.org/index.php/ijaar/article/view/270

Abstract

In the evolving landscape of education, this research explores the intricate relationship between students’ media preferences and learning outcomes at Kano State Polytechnic. Employing a non-experimental descriptive approach, the study delves into media consumption among students during the 2022/2023 academic session. Embracing the Uses and Gratifications Theory, it scrutinises the impact of various media forms on academic performance, addressing digital divide, equity and the psychological effects of social media. Recent developments in social media’s influence on learning outcomes are examined, particularly focusing on personalised and collaborative aspects. The study encompasses the entire student population, using a sample size of 375 determined through simple random sampling. Preliminary findings highlight the Internet as the most preferred information source, with social media platforms like Google, Freedom Radio and NTA channel ranking high. The research affirms the relevance of preferred media in the learning process, emphasising social issues, politics and sports news. By addressing gaps, controversies and fostering media literacy, the study aims to provide valuable insights for educators, policymakers and students, contributing to an enriched educational experience in the digital era.

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