Assessing the Effectiveness of Mobile Apps in Enhancing Agricultural Extension Services Delivery in Nigeria

Abstract

This study assesses the effectiveness of mobile apps in enhancing agricultural extension services delivery in Nigeria. It also investigates the usage patterns, perceived usefulness, impact, and challenges of mobile app-based extension services in agricultural contexts. The study adopted a descriptive survey design. Through correlation analysis, data was gathered to assess the relationships between various factors related to the adoption and effectiveness of mobile technologies in agricultural extension. Findings reveal a strong positive correlation in the usage patterns of mobile apps among farmers and extension agents, indicating a convergence in adoption behaviors. Additionally, moderate to strong positive correlations were observed between perceived usefulness, ease of use, and satisfaction with mobile app-based extension services, highlighting the importance of user-centric design principles. Furthermore, moderate positive correlations were identified between mobile app usage and farmers' knowledge acquisition, adoption of improved agricultural practices, and agricultural productivity, suggesting a positive impact on these outcomes. However, challenges/barriers were found to have a strong positive correlation with the effectiveness of implementation/utilization of mobile app-based extension services, emphasizing the need for addressing obstacles to maximize impact. Recommendations include investing in user-centric design, providing training and capacity building, customizing content, fostering partnerships, strengthening monitoring and evaluation, advocating for supportive policies, and engaging communities. This research contributes to the understanding of mobile app-based extension services in agriculture and provides insights for stakeholders to enhance their effectiveness and adoption, ultimately empowering farmers and contributing to sustainable agricultural development.